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The Fundraising Process

Any individual or group anywhere in the world can start a fundraising page at GiveMeaning.com, however all money raised through GiveMeaning.com must be distributed to an Implementing Organization.

Our goal is to act as a trusted intermediary, connecting passionate fundraisers and their supporters with credible organizations capable of implementing the goals articulated on the fundraising pages at GiveMeaning.com

Before we activate your fundraising appeal, you must first collect 100 votes within 30 days of your new proposal being submitted at the website. It is the responsibility of the person or persons submitting the proposal to collect the 100 votes of support amongst their own network of supporters.

Voting for a proposal is not a financial commitment and voters will never be spammed or solicited by GiveMeaning.com, nor will GiveMeaning.com share voters' email addresses or personal information with anyone.

What is an Implementing Organization?

An Implementing Organization must be a charitable organization registered in Canada that agrees to be responsible for overseeing the implementation of a specific fundraising appeal.

Implementing Organizations are responsible for keeping track of the money they receive through GiveMeaning.com and reporting back, through multimedia and blog updates on the project's GiveMeaning page, on how the money has been spent.

What makes a successful fundraising page at GiveMeaning.com?

In our experience, the most successful fundraising appeals at GiveMeaning.com share the following traits:

A specific, tangible objective: Donors like to know exactly how their money is going to be used, and what will be accomplished if a fundraising appeal is successful. We suggest focusing your appeal on a specific project, activity or program. In the text of your fundraising page, make sure you include "Who" (you will be helping), "What" (you aim to accomplish), "Why" (the beneficiaries need donor support) and "How" (the project will be accomplished).

A reasonable fundraising goal: To calculate a reasonable fundraising goal, estimate an average donation amount that each person you plan to ask might give to your online fundraising appeal. Consider the following rough formula:

Average donation amount
X
Number of donors you ask to give
= A reasonable fundraising goal

One or more "evangelical" fundraisers: GiveMeaning's online fundraising pages are merely a platform for a motivated individual or group of people to raise money amongst their own network(s) of friends, family and colleagues. A successful online fundraising appeal requires one or more people dedicated to spreading the word and inspiring others to donate. Emailing a fundraising page link to your social networks, including this link as an outbound email "signature" and asking friends to promote a fundraising page through their blogs, social networks, and other websites are just a few ways to let others know about a specific fundraising page at GiveMeaning.

A common misconception is that by posting a fundraising appeal at GiveMeaning, random strangers will find your fundraising page and be compelled to donate. Most people come to GiveMeaning solely because they have been asked by a friend or family member to support a specific fundraising initiative.

What if I don’t know of an Implementing Organization?

Preamble 1: The process described below is only applicable to proposals raising funds on behalf of a project without an Implementing Organization already identified. New proposals with an Implementing Organization attached are approved immediately upon receiving their 100 votes.

Preamble 2: While the following sounds the stuff of bureaucratic nightmares, rest assured that in practice, this process is much more simple and straight-forward than it is explained below. Our goal is to provide a trustworthy, secure platform by which you can raise money for something you're passionate about even if you yourself are not associated with a charitable organization or non-profit group.

Once 100 votes for a proposal has been collected, someone will be in touch via email with the person who submitted the proposal to complete a "Project Query" form.

A Project Query is intended to provide GiveMeaning.com with more details about the exact nature of the proposed project. Information collected from this form will be used to search for an Implementing Organization qualified, willing and able to carry out that specific project.

Once the Project Query has been completed and reviewed by GiveMeaning.com and its partners, a decision will be made on whether your proposal will be activated for donations and if it is eligible for tax receipts.

So as not to burden the organizations we contact on your behalf, a search for an Implementing Organization will only begin when 50% of your fundraising goal has been reached.

 
 

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