Wednesday, August 22, 2007
Changing the world - one milk carton at a time
So about a week or so ago Jessie comes home from having drinks with a friend and informed me that we're never shopping at the convenience store below our apartment ever again.
These kind of pronouncements more often come from my mouth, so I was curious as to know what kind of injustice she had witnessed that would take the convenience out of the convenience store.
Apparently, Jessie asked the owner why they don't carry organic milk, he got defensive and said something like "if you don't like it, shop somewhere else" and so she promised never to shop there again. His argument was that "no one wants organic milk." Inspired (I suspect) from the liquid courage she had just imbibed, she brought other customers into her conversation, and proceeded to ask three people standing in line whether they would buy organic milk, if they stocked it. Either out of genuine interest or social anxiety, they all said that they would buy the organic milk if it was available.
She left promising never to return until they carried organic milk. Of all the stances to take, I'm not sure why Jess seized on this (again, perhaps it was the drinks) but a couple of days later, as we walked by our convenience store, one of the owners came running after Jessie and said "ok, we have organic milk now. shop with us again!"
So now of course, we're drinking a lot of milk in the household.
This story is a bit cheesy (cheesy, get it?) but it does contain two fundamental truths about changing the world:
1) Start small. Real small.
2) When they do what you want, buy a whole lot of milk. (i.e. reward the changed behavior by increased loyalty).
These kind of pronouncements more often come from my mouth, so I was curious as to know what kind of injustice she had witnessed that would take the convenience out of the convenience store.
Apparently, Jessie asked the owner why they don't carry organic milk, he got defensive and said something like "if you don't like it, shop somewhere else" and so she promised never to shop there again. His argument was that "no one wants organic milk." Inspired (I suspect) from the liquid courage she had just imbibed, she brought other customers into her conversation, and proceeded to ask three people standing in line whether they would buy organic milk, if they stocked it. Either out of genuine interest or social anxiety, they all said that they would buy the organic milk if it was available.
She left promising never to return until they carried organic milk. Of all the stances to take, I'm not sure why Jess seized on this (again, perhaps it was the drinks) but a couple of days later, as we walked by our convenience store, one of the owners came running after Jessie and said "ok, we have organic milk now. shop with us again!"
So now of course, we're drinking a lot of milk in the household.
This story is a bit cheesy (cheesy, get it?) but it does contain two fundamental truths about changing the world:
1) Start small. Real small.
2) When they do what you want, buy a whole lot of milk. (i.e. reward the changed behavior by increased loyalty).
Labels: activism, environment, worldchanging
Friday, July 06, 2007
Thank god for musicians?
Musicians are saving the world again. It makes me laugh that Gore & Co are anointing as global ambassadors of the environment the likes of Rhianna whose lyrics to her latest single include:
"Get you where you wanna go, if you know what I mean.
Got a ride that´s smoother than a limousine.
Can you handle the curves, can you run all the lights?
If you can baby boy, than we can go all night."
Don't get me wrong: Rhianna is stunning. She actually looks computer generated. I will admit having actually paid to download her latest single and her music videos are... well... memorable. And while her singing might have me holding on to her every word, if she were to take an interlude to talk about the environment, I'd flip to the next channel.
You get where I'm going.
Live8 was a similar endeavor that brought musicians together in huge concerts to end poverty and rally the G8. Live8 actually had a pretty well-crafted message and yet the G8 members have cynically and callously lied to citizens around the world and not delivered on their much ballyhooed Gleneagles announcement.
liveearth aims to "trigger a global movement to solve the climate crisis." First Al Gore "invented the internet" and now he's "invented the global warming movement."
The movement has been strong long before he started giving his slideshow. Don't get me wrong:
algore has done amazing work in expanding the movement.
True, his SOS campaign will likely get a bunch of "contact points" from concert goers, to instigate further action but Make Poverty History has proven that after the "big kickoff", all of those emails with inspiring calls to action don't get acted upon that much.
And of course, I'm not a fan of carbon offsets, and if you want to know why, visit this website. If you don't click on the link (which is a great example of how to use humor and levity to influence change), I'll summarize by saying that I think offsets do nothing to change bad behavior.
The amount of money and emissions that this big kick-off will create is not in the brand image of "a different way" or of "doing things better."
I'm just saying that I think for the guy who invented the internet, he could do better.
"Get you where you wanna go, if you know what I mean.
Got a ride that´s smoother than a limousine.
Can you handle the curves, can you run all the lights?
If you can baby boy, than we can go all night."
Don't get me wrong: Rhianna is stunning. She actually looks computer generated. I will admit having actually paid to download her latest single and her music videos are... well... memorable. And while her singing might have me holding on to her every word, if she were to take an interlude to talk about the environment, I'd flip to the next channel.
You get where I'm going.
Live8 was a similar endeavor that brought musicians together in huge concerts to end poverty and rally the G8. Live8 actually had a pretty well-crafted message and yet the G8 members have cynically and callously lied to citizens around the world and not delivered on their much ballyhooed Gleneagles announcement.
liveearth aims to "trigger a global movement to solve the climate crisis." First Al Gore "invented the internet" and now he's "invented the global warming movement."The movement has been strong long before he started giving his slideshow. Don't get me wrong:
algore has done amazing work in expanding the movement.True, his SOS campaign will likely get a bunch of "contact points" from concert goers, to instigate further action but Make Poverty History has proven that after the "big kickoff", all of those emails with inspiring calls to action don't get acted upon that much.
And of course, I'm not a fan of carbon offsets, and if you want to know why, visit this website. If you don't click on the link (which is a great example of how to use humor and levity to influence change), I'll summarize by saying that I think offsets do nothing to change bad behavior.
The amount of money and emissions that this big kick-off will create is not in the brand image of "a different way" or of "doing things better."
I'm just saying that I think for the guy who invented the internet, he could do better.
Labels: algore, climate, environment, gore, liveearth
Thursday, January 11, 2007
Who gives a damn about the environment?
en·vi·ron·ment /ɛnˈvaɪrənmənt, -ˈvaɪərn-/ Pronunciation[en-vahy-ruhn-muhnt, -vahy-ern-] Pronunciation Key - Show IPA Pronunciation
–noun
1. the aggregate of surrounding things, conditions, or influences; surroundings; milieu.
It might come as a shock to some of my close friends when I say that I really haven't given much thought to the environment. It's true. For the kid who used to write letters to McDonald's asking them "to stop using stirofoame [sic]in their cups because it hurts the environment," it's been years since I have cared or engaged myself on environmental issues.
Before yesterday, the last time I got concerned about the environment was when I found out that Polar Bears have been declining in numbers because of the rate that ice is melting, causing massive disruptions in the feeding, hibernation and reproduction of the species. I remember the week where the news story was circulating and I did some searching but I couldn't find any organization to donate to, so I gave up.
I'm the kind of guy that last summer, as we enjoyed an especially warm summer, I glibly thanked global warming for the longer summer when making obligatory weather chit-chat in the elevator of my apartment building.
I never saw Inconvenient Truth, and despite attempts to get motivated to see it, just couldn't and still can't bring myself to do it.
This all seems like horrible admissions for a person in my job, and for a person who is known amongst his friends and colleagues as an incredibly passionate guy, a guy who quite literally aspires for nothing more than to change the world.
I suppose (if you'll indulge the metaphor) the clouds began to part for me round about Tuesday night when without warming and whilst still relatively warm out, snow began falling but then, within two hours had almost completely disappeared.
The next morning, we picked up Mr Brown as we do every morning. (We run a car-pool but it's economical not consciously environmental) He starts talking about this article, how 10 blocks of Austin's downtown core had been closed because of birds mysteriously dropping dead from the sky. This, I remember, is how that movie The Core started and then we found out that the earth had stopped spinning, dooming us all until Hillary Swank and that guy from Thank You For Smoking saved the world.
Apparently, birds dropping dead isn't limited to Austin. It's been reported in Australia as well.
I remember being in Toronto just before Christmas (it was warmer in Toronto than in Vancouver) and reading a great article in the Globe & Mail. I wish I could quote it exactly but it went something like "December - 23: In Ottawa where snowblowers are being sold at fire-sale prices and with flowers starting to bloom on Parliament Hill, it comes as no surprise that Prime Minister Harper is starting to take Global Warming seriously."
Throughout the day yesterday, various members of the upstairs team started emailing each other links to various environmental calamities, oddities or outright disasters.
By the end of the day yesterday, as snow began coming down again, we talked of little else other than just how f*cked we might be as a result of environmental damage.
And to be clear, this wasn't just end of the day kibitzing. This was neither dispassionate nor disconnected. This was genuinely a collective moment of several of us finally connecting our hearts and minds to the importance of the environment on our life here on earth. I mean, I don't know how many times I've heard pithy little statements like "we have only one earth" and variations on the theme but hey, we really have one f*cking planet and there is increasingly convincing proof connecting cause (our collective behavior and choices) to devastating effect.
I might be revealing too much of myself by referencing yet another schlocky near-apocolyptic Hollywood movie but in The Day After Tomorrow, Dennis Quaid plays a climate scientist who tries to warn the Vice-President of the US about a potential storm that would essentially create a new Ice Age. The Veep dismisses it, the World freezes over, the President dies, he ascends to the Presidency, and then at the end of the movie, from America's new base in Mexico, he addresses what remains of the World by saying something like "well, we've got to start taking care of the environment."
While back in the real world, there haven't been any Dennis Quaid types warning of an Ice Age coming in the next months or years, I reference this only as a reminder to myself of what might happen if we continue to push this off.
I found the above graph pretty compelling from an intellectual perspective. I found this in a report on Natural Disasters prepared by the World Bank's Independent Evaluation Group. According to their report:
Despite all of this, I'm not compelled to act because of the Polar Bears or because I fear suddenly being frozen to death on my way into work. I look at this in surprisingly (for me) pragmatic terms: $$$Money$$$.
The need to do whatever we can to reverse and address the damage that's already been done, and to collectively do all we can to prevent more damage is best expressed in economic terms:
As the figures above address, not only are we vulnerable to more "big shocks" that devastate entire communities, regions or countries but everything from rising health costs, decreased agricultural outputs, wasted government and private donor disaster relief donations in the billions, there's no area of the economy that isn't touched by the environment. It's why it's called the environment.
I wonder if anyone has studied the environmental attitudes of Katrina victims? Do they correlate the devastation they experienced in any way to their own and their country's attitudes and actions towards the environment? Has even a significant minority of the affected population changed their daily actions to be more environmentally conscious?
Maybe it's already too late to reverse course and it's now all just an eventuality. But I ain't no quitter. Shouldn't we all be saying "But I'm gonna die trying?" Seriously, what on this earth, must happen for us to seriously give a damn?
The phone just rang. It was a good friend of mine. I told him I was in the middle of writing a blog about the environment. His reply? "Don't you have anything better to talk about than the weather?"
And this is the challenge.
–noun
1. the aggregate of surrounding things, conditions, or influences; surroundings; milieu.
It might come as a shock to some of my close friends when I say that I really haven't given much thought to the environment. It's true. For the kid who used to write letters to McDonald's asking them "to stop using stirofoame [sic]in their cups because it hurts the environment," it's been years since I have cared or engaged myself on environmental issues.
Before yesterday, the last time I got concerned about the environment was when I found out that Polar Bears have been declining in numbers because of the rate that ice is melting, causing massive disruptions in the feeding, hibernation and reproduction of the species. I remember the week where the news story was circulating and I did some searching but I couldn't find any organization to donate to, so I gave up.
I'm the kind of guy that last summer, as we enjoyed an especially warm summer, I glibly thanked global warming for the longer summer when making obligatory weather chit-chat in the elevator of my apartment building.
I never saw Inconvenient Truth, and despite attempts to get motivated to see it, just couldn't and still can't bring myself to do it.
This all seems like horrible admissions for a person in my job, and for a person who is known amongst his friends and colleagues as an incredibly passionate guy, a guy who quite literally aspires for nothing more than to change the world.
I suppose (if you'll indulge the metaphor) the clouds began to part for me round about Tuesday night when without warming and whilst still relatively warm out, snow began falling but then, within two hours had almost completely disappeared.
The next morning, we picked up Mr Brown as we do every morning. (We run a car-pool but it's economical not consciously environmental) He starts talking about this article, how 10 blocks of Austin's downtown core had been closed because of birds mysteriously dropping dead from the sky. This, I remember, is how that movie The Core started and then we found out that the earth had stopped spinning, dooming us all until Hillary Swank and that guy from Thank You For Smoking saved the world.
Apparently, birds dropping dead isn't limited to Austin. It's been reported in Australia as well.
I remember being in Toronto just before Christmas (it was warmer in Toronto than in Vancouver) and reading a great article in the Globe & Mail. I wish I could quote it exactly but it went something like "December - 23: In Ottawa where snowblowers are being sold at fire-sale prices and with flowers starting to bloom on Parliament Hill, it comes as no surprise that Prime Minister Harper is starting to take Global Warming seriously."
Throughout the day yesterday, various members of the upstairs team started emailing each other links to various environmental calamities, oddities or outright disasters.
By the end of the day yesterday, as snow began coming down again, we talked of little else other than just how f*cked we might be as a result of environmental damage.
And to be clear, this wasn't just end of the day kibitzing. This was neither dispassionate nor disconnected. This was genuinely a collective moment of several of us finally connecting our hearts and minds to the importance of the environment on our life here on earth. I mean, I don't know how many times I've heard pithy little statements like "we have only one earth" and variations on the theme but hey, we really have one f*cking planet and there is increasingly convincing proof connecting cause (our collective behavior and choices) to devastating effect.
I might be revealing too much of myself by referencing yet another schlocky near-apocolyptic Hollywood movie but in The Day After Tomorrow, Dennis Quaid plays a climate scientist who tries to warn the Vice-President of the US about a potential storm that would essentially create a new Ice Age. The Veep dismisses it, the World freezes over, the President dies, he ascends to the Presidency, and then at the end of the movie, from America's new base in Mexico, he addresses what remains of the World by saying something like "well, we've got to start taking care of the environment."
While back in the real world, there haven't been any Dennis Quaid types warning of an Ice Age coming in the next months or years, I reference this only as a reminder to myself of what might happen if we continue to push this off.
I found the above graph pretty compelling from an intellectual perspective. I found this in a report on Natural Disasters prepared by the World Bank's Independent Evaluation Group. According to their report:
- The costs of disaster damage is now 15 times higher than they were in 1950s - According to the IMF, disaster damage caused $654 billion in material losses in 1990s.
- The number of disasters has grown: fewer than 100 in 1975 to more than 400 in 2005
- Approximately 2.6 billion people were affected by natural disasters over the past ten years, compared to 1.6 billion the previous decade
Despite all of this, I'm not compelled to act because of the Polar Bears or because I fear suddenly being frozen to death on my way into work. I look at this in surprisingly (for me) pragmatic terms: $$$Money$$$.
The need to do whatever we can to reverse and address the damage that's already been done, and to collectively do all we can to prevent more damage is best expressed in economic terms:
As the figures above address, not only are we vulnerable to more "big shocks" that devastate entire communities, regions or countries but everything from rising health costs, decreased agricultural outputs, wasted government and private donor disaster relief donations in the billions, there's no area of the economy that isn't touched by the environment. It's why it's called the environment.
I wonder if anyone has studied the environmental attitudes of Katrina victims? Do they correlate the devastation they experienced in any way to their own and their country's attitudes and actions towards the environment? Has even a significant minority of the affected population changed their daily actions to be more environmentally conscious?
Maybe it's already too late to reverse course and it's now all just an eventuality. But I ain't no quitter. Shouldn't we all be saying "But I'm gonna die trying?" Seriously, what on this earth, must happen for us to seriously give a damn?
The phone just rang. It was a good friend of mine. I told him I was in the middle of writing a blog about the environment. His reply? "Don't you have anything better to talk about than the weather?"
And this is the challenge.
Labels: activism, charity, climate, disaster, earth, environment, hurricanekatrina, katrina, politics, web, world
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