The $5 philanthropist

Most everyone knows that I am a card-carrying Obamite. Many of my friends also know of my mild depression after HRC's wins in Ohio and Texas.

As an Obamite, I've signed up at BarackObama.com and receive regular email appeals signed by either David Plouffe or Barack Obama. Most of the emails are genuine communiques but inevitably include an appeal to "donate right now" typically asking for $25 dollars.

The success of Obama's online fundraising has been widely reported with particular emphasis Obama harnessing the "Power of Plenty" by receiving many small donations from a mass of individual donors.

After Ohio and Texas, I know I'm already fighting "Campaign Fatigue" but I wonder to what extent "Donor Fatigue" is starting to set-in.

A successful online fundraising campaign needs multiple appeals with different messaging which the Obama campaign has done well but I suspect that we'll see a dip (and perhaps a noticeable decline) in Obama's online fundraising due to a potent combination of Campaign and Donor Fatigue.

As a means by which to counteract both fatigues, I would advise the Obama campaign to send out several emails with links to their favorite YouTube clips, websites and articles with no mention of an appeal. Have some candid YouTube clips of Obama like the dinner-party clips from a while back. Adjust the momentum of their outbound emails and start rallying the troops before April 22nd.

Labels: barack obama, fundraising, online, politics, social media. web, strategy, US

According to Barack Obama's official website, more than 280,000 people have created accounts on BarackObama.com.

From those online accounts, 6,500 grassroots volunteer groups have been created and more than 13,000 off-line events have been organized through the site.

Over 370,000 individual online donations have been made, more than half of which are less than $25 donations .

And most interesting to me, personal fundraising pages (individual fundraising pages where you proactively recruit your social network to donate through your personal fundraising page) have raised over $1.5m.

Obama's campaign really emphasizes the "Power of Plenty" and demonstrates the power of grassroots fund-raising.

My critique of the Barackobama.com website is that the functionality of the fundraising page is that it provides no opportunity for me to link my blog (the site offers simple hosted-blog functionality) with my fundraising page, which seems to be a big missed opportunity.

Also, there is probably a ton of great social media buried deep within the site but no
way to easily search or browse other great stories of people joining the Hope Revolution.

Labels: barack obama, online, online fundraising, social media. web

I'm trying to spend less time on the computer on weekends so I've got to make this quick. Last night, we launched several new features to GiveMeaning including the ability to subscribe to RSS Feeds for any cause, location or combination of cause and locations. So you can subscribe to a feed for everything at GiveMeaning addressing "poverty" in "Vancouver" as an example.

It's a great way to find out what's going on about an issue or community you care about.

Check it out.

Labels: feeds, givemeaning, nptech, online, rss, web

After just a night in Montreal, I'm back on the train now headed to Toronto. I'm listening to Lucinda Williams on my iPod and as I opened a new window to start this blog entry, the song started. Appropriately titled: Everything has changed.

The song (in Lucinda style) is horribly depressing but beautiful:

Now I don't know where my faith has gone
Faces look familiar but they dont have names
Towns I used to live in have been rearranged
Highways I once traveled on dont look the same
Everything has changed. Everything has changed

Reading the Globe & Mail this morning, this song was the perfect soundtrack for an article on the front page that reported that the Liberals raised $531,141 from 4,365 contributors versus the $5.1 million from 45,192 contributors that the Conservatives reported during the same period.

The fundraising landscape has changed and what worked before doesn't work as effectively today.

My advice (perhaps self-serving) is that the Liberals need to license the GiveMeaning platform to create personalized fundraising pages for each candidate. Here's how it would work: E

ach candidate creates a page (within their own website) where their supporters are encouraged to sign-up as "virtual campaigners."

They send an email to their own social networks with an introductory note about why they support the candidate and encouraging them to donate. The link brings them to a fundraising page not unlike this one except branded in the look and feel of the rest of that candidate's page.

People can leave messages of support, and the candidate's blog entries, photos, video entries whatever are automatically imported with a notification being sent out to each donor when updates are made (like Facebook).

In targeting small donations, the two big issues are conversion rate and cost of acquisition. There is no cheaper, more effective program than GiveMeaning's fundraising pages. What do you say candidates and campaign managers?

Labels: canada, fundraising, online, politics, web

On the train ride I've been surfing a bunch of articles articulating the continued demise of CD sales in the record industry. This is of interest to me for two reasons: 1) My wife is signed to Universal Canada and;
2) I suppose I helped contribute to the demise of record industry during my time at Apple many moons ago.

The latter point is a great story of the road to hell being paved with good intentions.

Anyway, I think I've come up with the new business model for the record industry: A charitable music label.

We'll incorporate a new independent label but instead of structuring it as a for-profit, we do it as a registered charity.

We'll distribute the music free and collect donations for our artists. People will reward music they like. Get a tax-receipt and support good music that you like. I think there's something to this.

Labels: business, ideas, music, musicindustry, online

So I think I can summarize why Web 2.0 is coming to an end and we're ready for Web 3.0

Web 2.0 was about opening up User-Generated Content ("UGC"). The barriers to create and propagate content (including entire websites) have dropped so low, that we're awash in UGC. We have a handful of sites that have become dominant aggregators of UGC and their focus must now be connecting their customers to the content they want in the most painless way possible. The role of aggregator and mashups have created a new relationship for all media. There was VERY LITTLE actual technology built in the Web 2.0 world.

Web 3.0 will be technology-driven and about creating reputation and order for UGC. eBay's purchase of StumbleUpon, our creation and subsequent licensing discussions of our new UGC reputation management system all speak to the beginning of Web 3.0.

Web 2.0 will continue to propagate content. But there will be very few new winners though the Web 2.0 establishment will crown many new "micro-winners:" Winners who rise to the top within specific sites.

But the new play is in Web 3.0. And it should be exciting and refreshing that the discussion is returning to real technology. At least for some of us.

Labels: media, online, ugc, web, web2.0, web3.0

At 6am this morning, we launched a brand-new version of the GiveMeaning website.

As most of you know, we here at GiveMeaning have been hard at work on a new version of the site since last September. We have codenamed this new site "SaveAnything" because one of the most significant new features of this site is that you can submit any news story that addresses something that needs "saving" to the site, tag the story based on what causes it's addressing and geotag the story (i.e. pinpoint the exact location of the story).

The original inspiration for GiveMeaning was from a news article that I read written by Christie Blatchford about a boy named Randall Dooney who was murdered by his father and step-mother. I was so shocked and horrified that this kind of abuse was known but not prevented in time that I wanted to DO SOMETHING about what I was reading. I went online but there was nothing I could easily find. While I spent hours looking (I wasn't working at the time), most people would spend a few minutes and if there was no gas to ignite that spark into action, it would just be a spark.

So now, there is a place where any news story in the world, no matter how local or global in context, not only can you raise awareness about that issue but by submitting a proposal, you can actually DO something about it, rate other proposals, see active projects that might match-up with the story and talk amongst a community of people that care about this news story. Later, we'll add other contextual relevance.

For the first time in many years, I've been able to apply my brain for new technology to my passion for philanthropy. When GiveMeaning first came onto the scene, it was an innovative use of existing technology for the philanthropic sector but it wasn't from a tech-execution perspective anything new. Here we have with this launch a number of new innovations that contribute to the general web world as well as the philanthrosphere.

A more thoughtful rating system
Most of the social bookmarking sites are strictly binary: You either agree or disagree on that story. On most social bookmarking sites, I find myself mindlessly clicking on stories based on a headline. Mindlessness will actually degrade a user's reputation on the site.

What we've done is created a real demand on the user to actually think about the story before rating it, knowing that it's not how many people have rated the story but how the community agrees with your rating of the story that influence your rating. In other words, we want people to submit a story that says "look, I feel that this a very important issue but the quality is rather week however it does detail the crisis in Darfur in a way that hasn't been covered before." You may rate the story's importance as a 5, its quality as a 2 and the informativeness as a 4.

Because we ask that when a new story is submitted, that the person submitting the story credit the actual writer of the story, the forth rating box is the "Source" rating which is scored by the credibility (based on past ratings) of BOTH the writer of the article and the person who submitted the story at GiveMeaning. Soon we will be able to show the actual ratings of individual writers and bloggers on an issue by issue basis (as determined by the GiveMeaning community).

Individual members of the community are not rewarded based on the number of stories they submit but rather based on their ability to be respected for their contributions and the accuracy of those contributions by the community at large.

This rating system is now applied across everything at the site. The reason I am excited about the rating system for new "proposals" and active projects is that it creates a feedback loop amongst the community to the "founder" of the proposal or project. Previously, if the community thought that the proposal addressed an important need but lacked detail and quality of the proposal, the proposal would likely just "die on the vine." Now, the feedback loop is there which will hopefully inspire project founders to think through how and what they present to the community in a new way.

The map feature is "just a mashup" of projects but is nevertheless very compelling visually. The ability to zoom-in on a tiny town in Malawi gives a whole new context to the project.

A new approach to tagging

We've developed a new collaborative tagging method for all media on the site that I really like. My big problem with leaving tagging something up to the person submitting the story is that this invites tag-spam and inaccuracies. I am guilty of bad tagging of my posts because I'm trying to tag based on what I think will get the most search-engine hits not what is actually most accurate for the story.

So what we've done is that as a logged-in user of the site, you have the ability to vote for the top 5 most accurate tags for that item. You can also "flag" tags that are either inappropriate or poorly submitted. As more people take time to tag the content on the site, the "related projects and proposals" will get a lot more accurate too.

Speaking of tags

The new search system on the site uses a combination of "Location" and "Cause" to help find things that interest you. So for example, by typing in Toronto, I see all the places near Toronto in the location cloud and in the "Cause" cloud, I see all the tags that have been submitted on content located in Toronto. Or, I can type in a tag like "womensrights" and see all the locations in the world where content has been tagged with that description.

We have a bunch of improvements and a new Q&A and About Us section that will launch in the next couple of days. Minor and major improvements will be made in the coming weeks. But I'm thrilled with this new release. We move away from being a site focused purely on "give money to this cause" and more of a place where you can come to find out about what's going on in your own backyard or about a community or cause that matters a lot to you.

Start submitting stories and let me know what you think!

Labels: charity, npotech, online, philanthropy, web, web2

I'm still trying to figure out which was worse: Jennifer Garner's new movie "Catch & Release" or the smell of the middle-aged woman sitting next to me who kept burping the most horrid smell. Combined, it was a lethal combination. Even though it was a free screening, I feel like I should be reimbursed for my time.

Speaking of movies, the Beeb posted this article on an Oscar-night celebrity promotional campaign being organized by the US Diamond industry.

According to the article, the campaign called Raise Your Right Hand Ring for Africa campaign will donate "$10,000 (£5,000) to African charities for each star raising a hand with a ring at events including the Oscars."

The article quotes the director of the recent movie Blood Diamond as pointing out the cruel irony "that the raising of one's hand and the using of one's hand to vote was the prompt for the Revolutionary United Front to chop off hands in Sierra Leone (where the movie chronicles the use of diamonds to fuel the bloody civil war that killed tens of thousands of people and displaced over a third of the country's entire population).

The spokesperson for the Diamond Information Center (the group organizing this promotional campaign) said in response to Blood Diamond's director: ""It's sort of strange that someone who is apparently so concerned about the needs of Africans is making public statements to stop jewellers from making large amounts of money available to African charities. It's unfortunate because it may be that people hear this and hear this very unfortunate connection that has been constructed, and decide not to do it."

The spokesperson goes on to say "The people who would be hurt by that are the beneficiaries of the charities."

Now that's quite literally a bloody cheek. Diamond Exporting from Africa is a hundred billion dollar business. If the Diamond Industry really was concerned about "beneficiaries," they'd concern themselves with the disgusting wages and working conditions of the diamond miners.

This is another example of "social responsibility done wrong." Listen, TMZ.com is the first site I read in the morning, I buy Us everytime I'm on a plane. So this campaign is geared at people like me, people who are influenced by celebrity culture. And I just hope that my fellow Us readers and TMZ surfers see this campaign for what it is. An ironic, insincere, and crude attempt at buying a little good PR.

From a cause-marketing perspective, the lesson here is that "poorly executed cause-marketing" does more to hurt your brand than help it. The idiots who conceived of this campaign are of the same ilk that thought-up Dove's failed attempt at stimulating viral but ended being mocked and angrily criticized by the YouTube community.

Labels: africa, blooddiamond, causemarketing, diamonds, entertainment, marketing, online, oscars

Austin Hill, a guy I've never met but feel like he's a kindred spirit, posted an interview on GiveMeaning that I did via email.

Just on my way to a meeting. More later.

Labels: gifter, interview, media, online, web, web2

I did it! After months of trimming my MySpace "friends" from 300 down to 60, I was able to finally let go of MySpace and permanently delete my account.

Reasons for leaving MySpace:

1) The only "friends" I communicated with on MySpace weren't my real friends. I would occasionally exchange the inside joke comment with a real friend but the reality is, I prefer to converse in person with my real friends. The majority of my "friends" were people I had never met, nor likely to meet. I don't have enough time to see my real friends as it is, so any free time I do have is better spent with them in person.

2) MySpace has become overrun with "spam bots" automatically sending semi-personalized messages from bands, consumer products and sex-trade workers, none of whom are exactly friends I want to bring over to the house for a home-cooked meal.

3) There is really nothing to do on MySpace. I don't use groups, I use YouTube for video or Yahoo's video search. Craigslist is still the classifieds king and I gave up stumbling through MySpace profiles long ago.

4) I grew up. A similar transition occurred for me in the print media world: I canceled my Maxim subscription and started a subscription to Esquire magazine. It's a rather sad social commentary that I can trace my slow evolution into full-fledged adult man through magazines and websites, but these are the tools of our time.

MySpace apparently just served more page views than Yahoo during the month of November (though the measurement methodology is in question) so I'm not likely to be creating a mass revolt.

I'm not in anyway linking my account cancellation to the end of social networks but let's face it: If socializing now passes as what occurs on MySpace or any other social network, our society is truly done for.

Prediction: The next social network will be almost entirely mobile and will use geo-locating to deliver what is really socializing using a network.

If anyone needs motivation to end their social networking account, you can find it here.

Labels: media, myspace, online, socialnetwork, socialweb, web