Wednesday, July 11, 2007

Pigs on a Toronto street corner

Yesterday, Terri Polet (a fundraiser at GiveMeaning) called the office. She told me that her sister runs a hot-dog stand in Toronto and had been using one of our Pig-e-Banks to collect spare change in support of Terri's fundraising initiative

Her sister Marianne has already raised over $100 in spare change through her Pig-e-Bank . So yesterday, I posted a Facebook note and tagged many of my friends living in Toronto. I asked whether anyone would be willing to take a picture of the Pig-e-Bank at Marianne's hot-dog stand and the very next morning: voila!

I met Jamie Drayton at this year's Mesh Conference. He's started a site called "Be a Good Buzz" which is a user-generated content site posting heart-warming, inspiring content.

In Jamie's post about the Pig-e-Bank and Marianne's hot-dog stand, he included link to a video about Marianne who is a bit of a living legend in Toronto.

Go to Jamie's post and click on the video link.

I'm honored that our little Pig-e-Bank is part of Marianne's stand.

To see the project that the Pig-e-Bank is benefiting, click here

I love how a real-world action was easily instigated through Facebook.

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Friday, February 09, 2007

Cowtown becomes Pigtown?

This post was made by Hannah Lee & Anna Martin, our dynamic duo bringing GiveMeaning to communities across the Country.



So this is what a snowflake looks like!

Anna and I are deploying the Valentine's Day Piggy Box Campaign in the Calgary area this year. From the moment that we touched down from the airplane, I immediately loved the vibe of Calgary. It has a homey feeling to the city and I feel like I am at home. The pace is really nice...no one's in a big hurry to get anywhere but it feels like everybody gets the job done.

I must admit that I have never been so cold in my life. As Anna and I walked from store to store, we had to weather the snow and the storm. My fingers felt like they were going to fall off from the frostbite that was setting in. But, thankfully, after walking in the snow for 6 hours a day, we got to go back to the hotel and go for a hot tub. The soak was my saving grace.

It has been an eventful time in Calgary, and a highlight especially for me, was meeting Evan and Gabe (the project founders for Have a H.A.A.R.T. - tinman.givemeaning.com). Their own personal passion and dedication to getting their project completed was inspiring. Anna and I had a great conversation with them about their project, charity and the whole world of giving.


I am heading back to Vancouver tonight and am already missing Calgary. Although I have felt like I have been in the Artic for a week, I will miss the warmth that I have felt from the city and the people.





Yes, Hannah this is what a snowflake looks like.

I was surprised to find out that Hannah is new to what most Canadians experience every winter and that is a whole lot of snow! I found myself thankful to be in the role of "Canadian Tour Guide" as I have lived in Alberta before and I was able to navigate the streets of Calgary with ease.

Our time spent in Kensington Market and along 17th Ave was well spent. Businesses welcomed our Pig-E-Boxes with great enthusiasm, typical of Calgary's reputation of being the "city of hospitality".

Calgarians even went to the extent of going along with "Where's Pig-E?",our version of "Where's Waldo?" last night at the pub. Hannah and I asked if people could casually place our Pig-E-Box in places around the pub. Please take a look at some of our pictures and see if you can find Pig-E.

All in all we are happy to say that our time in Cow Town was great fun...who knows maybe Calgary will soon be called Pig Town.

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Friday, January 19, 2007

Pig-e-Bank campaign


(Wickaninnish Gallery in Granville Island was the store who raised the most money)

We have picked-up all of our Christmas REAL CHANGE FROM SPARE CHANGE retail campaign experiment here in Vancouver and we're all totally blown away by the success!



By way of background, we built these beautiful red little boxes that we call "Pig-e-Banks" and gave them out to retailers throughout Vancouver. We asked them to pick any charity in Canada or any project on our site that they wanted to fundraise for and then ask their customers to donate their spare change.

After seeing how much money was raised by kids in our Halloween campaign pilot, we thought we would extend the experiment to retail stores.

Conventional wisdom warned that Point-of-Purchase retail real estate was far too valuable to give over to the Pig-e-Bank boxes, never-mind the business of the season would prevent employees from talking about the Pig-e-Bank or anything else during their busiest time of the year.


In less than three weeks, a total of $2082.05 was raised from participating retailers!!!


The top 5 stores (who raised the most money were):

1. Wickaninnish Gallery
2. Gloss Salon
3. Chic
4. Rocky Mountain Chocolate Factory
5. Heaven's Playground

The program validated everything I instinctively believed. It's perfectly fitting that the Chinese New Year is the "Year of the Pig." We're going to expand this coin collection program nation-wide.

GiveMeaning takes care of all of the logistics (picking-up, sorting, getting the participants the boxes etc). It's perfect for any store, any office, any desk at work. And our "Junior" version is ideal for kids groups and schools to raise money.

If you're interested in participating, click here



Dear, a store in South Granville got creative with their box and made a little sign to wave to customers asking them to donate in support of the BC SPCA.


Of course, the program couldn't have happened without Hannah & Anna, our dynamic duo who went store-to-store, spreading our Piggies throughout the city



Thanks to everyone who participated. In such a short amount of time, we raised a lot of money (given the denominations collected) and have proven the concept. Now it's time to roll-out these little Piggies across the Country!

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Tuesday, December 19, 2006

Pig-e-Banks have invaded the city

All throughout Vancouver stores, you will see our beautiful bright-red boxes inviting you to make "Real change from spare change." This is the next extension of what we launched at Halloween with our kids Pig-e-Banks. Over $100,000,00 in spare change is given to charity every year in Canada alone. GiveMeaning wants to show the world (starting in Canada) how much change this change can make.

With a Pig-e-Bank box, retailers collect money for a charity they choose. They collect the money in-store and attached to the box are a set of cards that each person is encouraged to take which directs them to a special web page on our site that explains what charity has been chosen by that retailer and why. Click here for an example. Click here for an example of what a retailer's page looks like.

You too can order your Pig-e-Bank to sit on your desk at work, at a dinner party or even if it's just in your bedroom, get your Pig-e-Bank today.

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