Wednesday, March 12, 2008
Obama Donor Fatigue?
Most everyone knows that I am a card-carrying Obamite. Many of my friends also know of my mild depression after HRC's wins in Ohio and Texas.
As an Obamite, I've signed up at BarackObama.com and receive regular email appeals signed by either David Plouffe or Barack Obama. Most of the emails are genuine communiques but inevitably include an appeal to "donate right now" typically asking for $25 dollars.
The success of Obama's online fundraising has been widely reported with particular emphasis Obama harnessing the "Power of Plenty" by receiving many small donations from a mass of individual donors.
After Ohio and Texas, I know I'm already fighting "Campaign Fatigue" but I wonder to what extent "Donor Fatigue" is starting to set-in.
A successful online fundraising campaign needs multiple appeals with different messaging which the Obama campaign has done well but I suspect that we'll see a dip (and perhaps a noticeable decline) in Obama's online fundraising due to a potent combination of Campaign and Donor Fatigue.
As a means by which to counteract both fatigues, I would advise the Obama campaign to send out several emails with links to their favorite YouTube clips, websites and articles with no mention of an appeal. Have some candid YouTube clips of Obama like the dinner-party clips from a while back. Adjust the momentum of their outbound emails and start rallying the troops before April 22nd.
As an Obamite, I've signed up at BarackObama.com and receive regular email appeals signed by either David Plouffe or Barack Obama. Most of the emails are genuine communiques but inevitably include an appeal to "donate right now" typically asking for $25 dollars.
The success of Obama's online fundraising has been widely reported with particular emphasis Obama harnessing the "Power of Plenty" by receiving many small donations from a mass of individual donors.
After Ohio and Texas, I know I'm already fighting "Campaign Fatigue" but I wonder to what extent "Donor Fatigue" is starting to set-in.
A successful online fundraising campaign needs multiple appeals with different messaging which the Obama campaign has done well but I suspect that we'll see a dip (and perhaps a noticeable decline) in Obama's online fundraising due to a potent combination of Campaign and Donor Fatigue.
As a means by which to counteract both fatigues, I would advise the Obama campaign to send out several emails with links to their favorite YouTube clips, websites and articles with no mention of an appeal. Have some candid YouTube clips of Obama like the dinner-party clips from a while back. Adjust the momentum of their outbound emails and start rallying the troops before April 22nd.
Labels: barack obama, fundraising, online, politics, social media. web, strategy, US
Monday, February 11, 2008
Obama and online fundraising
According to Barack Obama's official website, more than 280,000 people have created accounts on BarackObama.com.
From those online accounts, 6,500 grassroots volunteer groups have been created and more than 13,000 off-line events have been organized through the site.
Over 370,000 individual online donations have been made, more than half of which are less than $25 donations .
And most interesting to me, personal fundraising pages (individual fundraising pages where you proactively recruit your social network to donate through your personal fundraising page) have raised over $1.5m.
Obama's campaign really emphasizes the "Power of Plenty" and demonstrates the power of grassroots fund-raising.
My critique of the Barackobama.com website is that the functionality of the fundraising page is that it provides no opportunity for me to link my blog (the site offers simple hosted-blog functionality) with my fundraising page, which seems to be a big missed opportunity.
Also, there is probably a ton of great social media buried deep within the site but no
way to easily search or browse other great stories of people joining the Hope Revolution.
From those online accounts, 6,500 grassroots volunteer groups have been created and more than 13,000 off-line events have been organized through the site.
Over 370,000 individual online donations have been made, more than half of which are less than $25 donations .
And most interesting to me, personal fundraising pages (individual fundraising pages where you proactively recruit your social network to donate through your personal fundraising page) have raised over $1.5m.
Obama's campaign really emphasizes the "Power of Plenty" and demonstrates the power of grassroots fund-raising.
My critique of the Barackobama.com website is that the functionality of the fundraising page is that it provides no opportunity for me to link my blog (the site offers simple hosted-blog functionality) with my fundraising page, which seems to be a big missed opportunity.
Also, there is probably a ton of great social media buried deep within the site but no
way to easily search or browse other great stories of people joining the Hope Revolution.
Labels: barack obama, online, online fundraising, social media. web
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