Tuesday, June 05, 2007
Web 2.0 versus Web 3.0
So I think I can summarize why Web 2.0 is coming to an end and we're ready for Web 3.0
Web 2.0 was about opening up User-Generated Content ("UGC"). The barriers to create and propagate content (including entire websites) have dropped so low, that we're awash in UGC. We have a handful of sites that have become dominant aggregators of UGC and their focus must now be connecting their customers to the content they want in the most painless way possible. The role of aggregator and mashups have created a new relationship for all media. There was VERY LITTLE actual technology built in the Web 2.0 world.
Web 3.0 will be technology-driven and about creating reputation and order for UGC. eBay's purchase of StumbleUpon, our creation and subsequent licensing discussions of our new UGC reputation management system all speak to the beginning of Web 3.0.
Web 2.0 will continue to propagate content. But there will be very few new winners though the Web 2.0 establishment will crown many new "micro-winners:" Winners who rise to the top within specific sites.
But the new play is in Web 3.0. And it should be exciting and refreshing that the discussion is returning to real technology. At least for some of us.
Web 2.0 was about opening up User-Generated Content ("UGC"). The barriers to create and propagate content (including entire websites) have dropped so low, that we're awash in UGC. We have a handful of sites that have become dominant aggregators of UGC and their focus must now be connecting their customers to the content they want in the most painless way possible. The role of aggregator and mashups have created a new relationship for all media. There was VERY LITTLE actual technology built in the Web 2.0 world.
Web 3.0 will be technology-driven and about creating reputation and order for UGC. eBay's purchase of StumbleUpon, our creation and subsequent licensing discussions of our new UGC reputation management system all speak to the beginning of Web 3.0.
Web 2.0 will continue to propagate content. But there will be very few new winners though the Web 2.0 establishment will crown many new "micro-winners:" Winners who rise to the top within specific sites.
But the new play is in Web 3.0. And it should be exciting and refreshing that the discussion is returning to real technology. At least for some of us.
Labels: media, online, ugc, web, web2.0, web3.0
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