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Objective Reducing stigma around HIV in South Africa

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$350 Amount Raised:
$30,000 Fundraising Goal:

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Founder: Gavin Reid

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Recent Activity

New Goal: $30,000.00

Tags: Africa, HIV, positive, Rolemodels, Stigma Edit

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Positive Heroes

Positive Heroes offers a fresh approach to HIV by drawing on the power that positive role models, living with HIV, have to change people’s minds and responses to an epidemic of silence and shame.

Positive Heroes raises the profile of South Africans who are living positively with HIV, from a wide variety of communities and walks of life both urban and rural, in order to encourage people to manage their HIV and live full, rewarding lives. We reach over one million people every six weeks and have a number of innovative campaigns aimed at engaging a population suffering from HIV message fatigue.

Currently 1,000 people die every day in South Africa from HIV-related illnesses. South Africans continue to think about HIV in a way that is devoid of any personal relevance, perceiving HIV as something ‘horrific’ and ‘shameful’ which affects 'other people'. This lack of acceptance and understanding fuels stigma and self-stigma, and often results in people living with HIV not being tested or presenting for treatment sufficiently early. Positive Heroes challenges the stigma and fear of HIV, through compelling, positive role models who encourage and inspire others living with HIV with their powerful messages of hope.

Please visit the Positive Heroes website, become a fan on Positive Heroes facebook page or visit our You Tube page for more information.

About Positive Heroes

Positive Heroes is a South African Section 21 Not-for-profit Company which is registered as a Public Benefit Organisation (PBO) with the South African Revenue Services.

Positive Heroes is governed by an independent, voluntary Board of Directors comprising prominent members of the community who have the skills and experience to make a positive contribution to the management and leadership of the organisation. Constitutional Court Judge Edwin Cameron serves as the organisation’s Patron. The Chair of the Board of Directors is Soraya Solomon, the Chief Executive Director of the National Institute for Crime Prevention and Reintegration of Offenders (NICRO).

As a start-up NGO (launched in November 2008) we are in desperate need of financial support in period until we establish long-term funding.

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Objective Reducing stigma around HIV in South Africa

Tags: Africa, HIV, positive, Rolemodels, Stigma Edit

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